Late last year, rumors began circulating that Taco Bell rejected plant-based carne asada that Beyond Meat developed as part of its partnership. In 2020, Pizza Hut launched two pizzas topped with Beyond Meat’s Italian sausage nationwide before exploring a launch of Beyond Pepperoni in 2021 at 70 test locations across five cities.Īt Taco Bell, Beyond Meat has been working to develop a never-before-seen plant-based protein in the QSR space for more than a year.
In addition to KFC, Beyond is working with other Yum! Brands-owned chains to bring plant-based proteins to their menus, including Pizza Hut and Taco Bell. Many of these chains have turned to Beyond Meat for help. Legacy brands in the fast-food space are looking to modernize in the plant-based direction in order to improve their sustainability metrics and attract new customers who are increasingly looking for more plant-based options. Beyond Meat is changing the fast-food landscape KFC and Beyond Meat also tapped actress, producer, and creator Liza Koshy to be the face of its co-branded “Kentucky Fried Miracle” campaign to promote the national launch of Beyond Fried Chicken. “And now, over two years later we can say, ‘mission accomplished.’” “The mission from day one was simple-make the world-famous Kentucky Fried Chicken from plants,” Hochman said in a statement. With the national launch announced, it looks like KFC and Beyond Meat have nailed it. In 2021, KFC US President Kevin Hochman commented about the chain’s continued interest in developing plant-based chicken, stating that it was looking to recreate its famous chicken as closely as possible without using animal products. The California test locations also proved wildly successful and sold out of Beyond Fried Chicken within a week. KFC expanded the test to nearly 70 locations in Charlotte, NC, Nashville, TN, and surrounding areas followed by 50 Southern California locations for a limited time in 2020. In August 2019, KFC tested Beyond Fried Chicken (in two formats: nuggets and boneless wings) at one location in Atlanta, GA where it promptly sold out within five hours of launch. The Beyond Fried Chicken is available for a limited time at participating locations nationwide while supplies last.īeyond Meat KFC’s plant-based chicken journeyīeyond Meat and KFC (which is owned by Yum! Brands) has been working together for several years to launch a vegan version of its famed fried chicken. It is also served with a choice of three dipping sauces, Honey BBQ, Ranch, Honey Mustard, and KFC Sauce-all of which contain animal-derived ingredients. While the Beyond Fried Chicken itself does not contain animal products, KFC notes that the plant-based chicken is not prepared in a vegan-friendly way as it shares equipment with other menu items, including chicken. “We are truly thrilled to make it available to consumers nationwide.” “We couldn’t be prouder to partner with KFC to offer a best-in-class product that not only delivers the delicious experience consumers expect from this iconic chain, but also provides the added benefits of plant-based meat,” Ethan Brown, Founder and CEO of Beyond Meat, said in a statement. Beyond Fried Chicken can be ordered à la carte in six-piece or 12-piece sizes, or as part of KFC’s first plant-based combo meal which comes with KFC Secret Recipe Fries (which do not contain animal ingredients) and a medium drink. The new Beyond Fried Chicken was created in partnership with vegan brand Beyond Meat to replicate KFC’s famous fried chicken but without animal products. On January 10, KFC will launch its first plant-based chicken option nationwide at its more than 4,000 locations.
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