As there has been increasing demand for HD resolution, many companies are introducing smart TVs with pre-installed cloud TV software.įactors such as rapid evolution in consumer electronics and television industry, advancements in wireless communication technologies, high penetration of smart devices such as smartphones, smart TVs, connected TVs, and rising demand for VOD content are boosting global market growth. In addition, cloud TV also offers key features like internet browsing, social media surfing, or online gaming. These features enable easy access to cloud TV through laptop, smartphone, or tablet browser. It is a home media center that supports playback of pictures, videos, and audio files, and is equipped with many advanced functions along with live streaming functions.
CLOUDTV FOR FIRETV SOFTWARE
Cloud TV is one such trending software in the television viewership experience that is available on more than 15 million devices and was first launched by a US-based software company, ActiveVideo Networks. With rising disposable income, improvements in standard of living, and fast internet connectivity, people across the globe are shifting from traditional broadcasting models to digital distribution, smart devices and opting for online streaming services. Rapid technology advancements in streaming platforms has led to substantial growth in digital video consumption. It is used for streaming TV channels, movies, live TV, and OTT platforms such as Netflix, Voot, Hotstar, Zee5, and Amazon Prime on a TV screen. The cloud platform reduces the need for multiple system operators and video streaming service providers. Cloud TV is a cloud-based control center for multiscreen operators and other video service providers that enables them to bring advanced user interface experiences like YouTube, OTT (Over The Top) services into existing IPTV (Internet Protocol television) and other smart connect next-generation devices.
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